Now and Later: The Long-Lasting Chew

When it comes to chewy candy, few treats stand the test of time quite like Now and Later. With its iconic, bold flavors and a chew that lasts and lasts, it’s no wonder that this candy has remained a favorite for generations. From kids to adults, Now and Later has earned its place in the world of sweets. So, let’s unwrap the story behind this nostalgic candy and find out what makes it such a lasting delight!

A Sweet History: The Origins of Now and Later

Now and Later was introduced in the 1960s and quickly became a candy favorite due to its unique texture and long-lasting flavor. Here’s a glimpse into its history:

• 1962: Now and Later was created by the Phoenix Candy Company in Brooklyn, New York, under the name "Now and Later" to reflect the candy’s long-lasting chew.

• The Original Concept: The candy’s name was inspired by the idea that it was so delicious and long-lasting, you could enjoy it now and save some for later.

• Modern-Day Popularity: Today, Now and Later continues to be loved by candy enthusiasts, thanks to its signature chewy texture and powerful flavor punch.

The Chew That Keeps Going: What Sets Now and Later Apart

What makes Now and Later stand out in the world of chewy candies? It’s all about that unique combination of texture and flavor. Here’s why it’s unlike any other candy:

• Long-Lasting Chew: The most distinctive feature of Now and Later is the chew. Hard at first but softening with each bite, it offers a satisfying chew that lasts much longer than other candies.

• Bold, Fruity Flavors: Each piece of Now and Later is packed with bold, vibrant fruit flavors, such as cherry, apple, grape, lemon, and orange. The intense taste keeps you coming back for more!

• Perfect for Sharing: The chewy candy comes in individual pieces, making it easy to share with friends or enjoy by yourself. Whether you’re at a party or just on the go, Now and Later fits perfectly into any moment.

Why Now and Later Continues to Be a Fan Favorite

Even with countless new candy options on the market, Now and Later continues to hold a special place in candy lovers’ hearts. Here's why:

• Nostalgia Factor: Many people who enjoyed Now and Later as kids still savor it today. The chewy texture and fruity flavors bring back memories of simpler times and childhood fun.

• A Candy for Every Taste: With a wide variety of flavors and packaging sizes, there’s something for everyone. Whether you like sour or sweet, Now and Later offers a flavor for every preference.

• Affordable and Accessible: Now and Later remains an affordable candy option, making it an easy pick for people of all ages to enjoy. Plus, it’s widely available, from grocery stores to convenience shops.

Now and Later's Place in Pop Culture

Over the years, Now and Later has made its mark in pop culture, appearing in movies, TV shows, and even music:

• Music References: From rap lyrics to popular references, Now and Later has made appearances in songs, further cementing its place as a recognizable candy.

• TV and Movies: Now and Later’s long-lasting chew and bold flavor have been featured in films and shows that tap into nostalgia, especially in scenes where characters indulge in candy.

• Cultural Icon: The candy’s unique appeal and memorable name have made it a pop culture icon, forever linked with childhood memories and fun experiences.

A Modern Twist: New Flavors and Formats of Now and Later

To keep up with the times, Now and Later has introduced new formats and exciting flavor options over the years:

• Sour Now and Later: For those who like their candy with a little more pucker, Now and Later’s sour versions bring an extra tang that pairs perfectly with the chewy texture.

• Now and Later Chewy Bites: These bite-sized versions offer all the same great flavor and chewiness, now in a more snackable form. It’s the perfect option when you're craving a quick candy fix!

• Seasonal Flavors: From tropical fruit blends to limited-edition varieties, Now and Later continues to innovate and offer exciting new ways to enjoy this classic candy.

Conclusion: The Long-Lasting Charm of Now and Later

Now and Later isn’t just a candy; it’s an experience. From its chewy texture that lasts and lasts to its bold, fruit-packed flavors, Now and Later has earned its place as one of the most beloved chewy treats in candy history. Whether you're reliving childhood memories or discovering it for the first time, one thing is certain — Now and Later will keep you coming back for more, one chewy bite at a time.