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Is There a Real Difference Between Left and Right Twix?

With Halloween approaching and candy displays becoming more common in grocery stores, many people wonder if there is a difference between two sides of one everyday Halloween treat.

Labels of "Left" and "Right" can be found on Twix bars, whether a single pack or a bag of mini candies, raising the question of whether the two sides of the same bar are any different.

Twix describes Left Twix as smooth caramel on top of a crunchy cookie encased in creamy chocolate.

Right Twix is described as chewy caramel on top of crisp cookie-encased velvety chocolate.

On the candy's website, the "history" of Left Twix and Right Twix is chronicled, telling the story of two brothers who were collaborators-turned-rivals, splitting the candy they once developed into two factories, producing Left Twix and Right Twix separately.

The original advertising campaign from Twix's parent company, Mars, began nearly a decade ago. Each side's distinctive packaging and claimed subtle differences became a more permanent fixture of the classic candy first released in 1967.

Helia Mohammadi

Social Media Specialist

Adicator Digital Marketing Agency

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