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How did Goetze Cow Tales come about?


Given how much we enjoy the flavor of Cow Tales®, some of you may be wondering how these creamy caramel sticks came to be.


It all started in 1984 when the Goetze family decided to introduce a new caramel confection to their product line. Cow Tales® were named to represent the opposite end of the Cow, playing off the classic "Bulls-Eyes®" name that came more than 65 years prior. They were made from the same secret family recipe as Caramel Creams®.


Another frequently asked question is why Goetze's Candy Company chose the name Cow Tales® rather than Cow Tails. Because this brand is a more youthful and light-hearted take on Caramel Creams®, Goetze's used "Tales" instead of "Tails" to hint at the whimsical and nostalgic children's bedtime stories. The image of the Cow jumping over the moon on the early packaging was a nod to the "Hey Diddle Diddle" nursery rhyme, emphasizing Goetze's choice of "Tales" over "Tails."


Furthermore, we wanted the name taken with a grain of salt (since our caramel sticks can look very similar to beef sticks at first glance). To clear up any confusion, we still have "Not made from real cow tails" in our Instagram profile.


Not to mention everyone's favorite mascot, Duke! Duke the Cow, who debuted in 2016, brings joy with his cartoon features and goofy smile, displaying his love of Cow Tales®. Duke takes center stage on our Instagram page, sharing his favorite recipes, holiday traditions, and current flavor favorites.




Helia Mohammadi

Social Media Specialist




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