Good & Plenty: The Black Licorice & Candy Coated Classic
- Adicator Digital Marketing Agency

- Sep 17
- 3 min read

In the world of confectionery, some flavours are universally loved, while others hold a special place in the hearts of a passionate few. Black licorice falls squarely into the latter category. It's a bold, distinctive flavour that people either adore or shy away from, but there’s one candy that has made this classic taste a beloved staple for generations: Good & Plenty. With its iconic pink and white shells and chewy licorice centre, it stands as a timeless testament to a flavor that refuses to be ignored.
At Black Cat Importers, we understand the enduring appeal of classic sweets. We believe that a great confectionary selection should include a diverse range of treats, from the popular modern trends to the enduring classics that evoke a sense of nostalgia. We are proud to source and distribute iconic candies like Good & Plenty, ensuring that their unique and delicious legacy continues.
The Anatomy of a Classic: What Makes Good & Plenty Unique?
Good & Plenty’s charm lies in its ingenious and simple design, a combination of a satisfying texture and a bold flavour that sets it apart from every other candy on the market.
The Chewy Licorice Core: At its heart, Good & Plenty is a true licorice lover’s dream. Made with anise oil, the black licorice core delivers an unmistakable, aromatic flavour that is both sweet and complex. The texture is firm yet chewy, providing a gratifying experience with every bite.
The Signature Candy Shell: The licorice core is enveloped in a hard, crunchy candy shell. These shells are not only visually appealing in their iconic pink and white hues, but they also serve a crucial purpose: they provide a layer of sweetness and a satisfying crunch that perfectly complements the rich, intense flavour of the black licorice inside. This candy coating acts as a brilliant foil to the bold core, creating a balanced and addictive flavour profile.
The Iconic Shape: The candy's cylindrical, pill-like shape is instantly recognizable. This unique form makes them easy to snack on and adds to their old-school charm, reminding many of the classic sweets of yesteryear.
A Sweet History: Good & Plenty's Journey Through Time
Good & Plenty isn't just a candy; it's a piece of American confectionery history. First introduced in 1893, it holds the distinction of being one of the oldest candy brands in the United States. Its longevity is a testament to its enduring quality and the loyal fan base that has passed down a love for its unique taste from one generation to the next.
Over the decades, the candy's distinctive packaging and signature colours have become pop culture staples. For many, the sight of a Good & Plenty box or bag instantly sparks a nostalgic memory of childhood trips to the cinema, corner shops, or long car journeys. In a market constantly driven by new trends and flavours, Good & Plenty has remained a steadfast classic, proving that a truly great taste never goes out of style.
For the Licorice Lover and the Curious Connoisseur
Good & Plenty’s appeal is twofold. It is a must-have for the seasoned black licorice enthusiast who appreciates the authentic taste, and it serves as a wonderful introduction for those who are new to the flavour. The candy shell makes the licorice flavour more approachable and less intense, making it a gateway candy for a new generation of licorice lovers.
The experience of enjoying Good & Plenty is both a sensory pleasure and an exercise in nostalgia. For many, the taste is intrinsically linked to cherished memories, making it more than just a treat—it’s a connection to the past.
Black Cat Importers: Your Gateway to Timeless Flavours
At Black Cat Importers, our mission is to offer our clients a diverse and high-quality selection of confections that delight and surprise. We believe that a strong product lineup includes both the latest trends and the trusted classics. Brands like Good & Plenty are essential to this philosophy.
By partnering with us, retailers can ensure their shelves are stocked with an authentic, iconic treat that appeals to a wide range of shoppers, from the nostalgic adult to the curious child. We handle the complexities of importing, so you can focus on providing your customers with the best possible products. We are more than just a supplier; we are your partner in curating a confectionery selection that is both unique and universally loved.
Good & Plenty is more than a black licorice candy. It’s a classic flavour that has stood the test of time, a nostalgic treat that continues to delight, and a testament to the fact that great taste is always a good idea.
Ready to add a truly iconic and distinctive candy to your selection? Explore our full range of classic and modern confections today. Contact Black Cat Importers to learn more about how we can help you bring the timeless taste of Good & Plenty to your customers.




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