Cadbury's Curly Wurly chocolate bars

Cadbury’s Curly Wurly is one of those classic chocolate bars that has delighted generations with its unique look and chewy texture. If you’ve ever unwrapped one and wondered about its history or what makes it so special, this blog is for you! Let’s unwrap the sweet story behind the Curly Wurly.

What Is a Cadbury's Curly Wurly?

A Curly Wurly is a chocolate bar made by Cadbury, featuring a distinctive braided lattice of chewy caramel covered in smooth milk chocolate. Unlike regular solid chocolate bars, the Curly Wurly’s shape and texture make it a fun, twisty treat that’s as playful as its name suggests.

Its combination of rich caramel and creamy chocolate makes it a satisfying sweet that’s both chewy and melt-in-your-mouth at the same time—a delightful contrast that’s hard to resist.

The Origins of Curly Wurly

The Curly Wurly was first introduced in the United Kingdom in 1970 by Cadbury. It was invented by a product developer named Gerard Crichlow, who wanted to create a bar that used less chocolate but still felt substantial and indulgent. The braided caramel design was both eye-catching and efficient, giving customers a filling treat without the high chocolate content.

The name “Curly Wurly” captures the bar’s playful, twisted shape and fun personality. It quickly became a favorite for kids and adults alike, holding a special place in the UK confectionery scene for decades.

What Makes Curly Wurly Unique?

• Braided Caramel Core: Unlike typical chocolate bars that are solid or filled with nougat, Curly Wurly’s star is its chewy, sticky caramel woven into a lattice shape.

• Chocolate Coating: The outer layer of creamy milk chocolate complements the caramel perfectly, balancing sweetness and texture.

• Portion Size: Its long, slender shape makes it easy to break off smaller pieces, making it great for sharing or snacking.

This combination of chewy caramel and smooth chocolate creates a satisfying texture contrast that keeps fans coming back.

Why Do People Love Curly Wurly?

There’s a nostalgic charm to the Curly Wurly that many candy lovers cherish. It reminds people of childhood treats and simple pleasures. The chewy texture offers a different eating experience compared to typical bars, and the balance of caramel and chocolate satisfies both caramel lovers and chocolate fans alike.

Plus, its unique design makes it visually fun and a conversation starter—perfect for sharing or gifting.

Fun Facts About Curly Wurly

• Curly Wurly was designed to be economical on chocolate but generous on caramel, which was innovative at the time.

• The bar’s distinctive lattice shape was inspired by the idea of making a “light” chocolate bar with lots of volume.

• Over the years, Cadbury has released different versions, including limited editions with extra chocolate or different coatings.

Final Thoughts

Cadbury’s Curly Wurly chocolate bar is more than just a sweet treat—it’s a tasty piece of candy history with a playful design and irresistible texture. Whether you’re a long-time fan or new to this classic, knowing its story makes unwrapping one even sweeter.